**Please note that our East Coast office has moved**

New Address: 304 Hudson St. 7th Fl. NYC 10013

New Phone: (212) 675-8959

A BRIEF HISTORY OF 2:30 PUBLICITY

Lisa Gottheil has been calling herself a publicist since way back when in 1990. She started 2:30 Publicity in 1997, coming off a two-year stint working in the A&R Department for the major label TAG which had made her quite sad (though she loved her bands!) The ambitious, young (at the time), Gottheil decided to start her own company, enabling her to pick and choose her clients and thus insuring that all projects worked on by 2:30 Publicity are worked from the heart.

Debby Hambrick joined the company in 1999 after 5 years served at the major label known as Interscope Records. At said label, she worked in the Publicity Department in Los Angeles and then was sent to help open an A&R Department for the label in New York City. Her first job in the music industry came about a decade or so ago via a receptionists desk at Sub Pop Records in Seattle, WA. In between she worked as a Publicist at the independent company Boddyworks.

Also part of the fabulous 2:30 crew is Frank Nieto who joined the company in 2004 after 4 years of booking, promotion, publicity and management for Seattle clubs, The Crocodile Cafe and Chop Suey. Before his calling in the club biz, Frank was a junior publicist for LA's Motormouthmedia where he worked with artists & labels such as Ming and FS, DJ Krush, Emperor Norton, Eighteenth Street Lounge, Ninja Tune, Om Records and Rephlex. Frank is well rounded and accomplished in the music biz, running the indie retail department for Capitol Records (Matador/Grand Royal) in 97-98 and working in the college radio dept. at Polygram Label Group in '93 – (taking PJ Harvey's Rid Of Me and The Cranberries debut album to #1 at CMJ charts that year.)

230 Publicity adds Dana Erickson, formerly of Epic records, to their team of publicists. Dana has been responsible for hi-profile campaigns on hi-profile artists that everyone has grown to love, such as Modest Mouse, Tori Amos, Audioslave, and Phantom Planet. Her start in the music business began at age 7 when she aptly threw up the devil horn sign at a Bon Jovi "Slippery When Wet" concert in her hometown of Milwaukee, Wisconsin. From there she moved to Seattle, pushed the sleeves of her flannel up and worked with Vandenberg Communications in conjunction with Pearl Jam, a band that she professes made her feel "so alive." After ending up in Los Angeles after a long drive, she landed a job with Epic Records, eventually making the cross country move to NYC with the company. Her long-time experience and creativity with independent bands who make major label jumps will lend itself well with 230's roster of independent musicians on independent labels.

Chris Hnat joined up with 230 in 2006 after years of publicist work with Thorp and Sailor's Grave Records and marketing work at Lumberjack Mordam Distribution. While with those companies, Chris worked on releases by the likes of All American Rejects, Fall Out Boy, US Bombs, My Chemical Romance, Blood For Blood, Ramallah, Ducky Boys, Evergreen Terrace, Say Anything and many more. He also worked as a janitor while in college and is still enthused by how sparkling he can make a bathroom.

Kasey Price got her start in the music industry interning for Team Clermont. After graduating from UGA, she immediately landed a job working for the big bad wolf aka Clear Channel Entertainment in her hometown of Atlanta, where she learned the inside scoop on the art of booking, promoting, and producing shows. After paying her dues there for a year, she was promoted to assistant manager at the much loved but now defunct Cotton Club, where she spent another year juggling box office sales, artist hospitality, marketing and booking local acts. With the experience she needed to start her own company under her belt, so began the Costume Party, a boutique booking, management and PR company co-piloted by her best friend. The Costume Party's roster included the Black Lips, Oxford Collapse, A Fir-Ju Well (now Gringo Star) and Anna Kramer, and involved hosting DJ nights and booking talent at clubs such as the Drunken Unicorn, the EARL, and Lenny's, as well as producting two large events during the 2005 and 2006 SXSW festivals in Austin, Texas, featuring acts like We Are Scientists, Shy Child, the Black Angels, & the Rolling Blackouts. Soon after, this Georgia peach developed an itch that could only be scratched by migrating north to the city that never sleeps in June 2006 to take on a job as a publicist for Fanatic Promotion, where her projects included Girl Talk's Night Ripper, a record which launched the sound collage extraordinaire into the international success he is today, and Hello, Avalanche, the latest from those adorably quirky Texans The Octopus Project.  She joined the ranks of 2:30 in October 2007.

April Mirvis hails from the land of 10,000 lakes also known as Minnesota, specifically several miles from that “Mall” which we all know and love.  Never dreaming she’d be directly involved in the music industry (aside from the occasional organ riff with a now-defunct(?) Minneapolis band), she started working in rock clubs at the sensible age of 19.  Ages later, after a recent three-year layover in Seattle working at venues such as Chop Suey and Neumos (where she was the booking and marketing assistant), April heeded the call of outrageous rents and giant slices of pizza; she now resides in Brooklyn, NY.  Since starting work with 230 in late 2007, she is pleased to find she is a much better writer than she was an organist.

Our combined knowledge in a wide variety of fields both in and outside of the music industry (Gottheil worked at a flower stand and, as a baby, survived a plane crash. Hambrick announced blue light specials at K-mart and, as a pre-teen, picked up garbage along West Coast Highways, Frank -- well , we're working on discovering his secrets) insures that no job is too small nor too big for 2:30 Publicity, making it a safe and happy place for bands to call home.

WHAT WE DO AND HOW WE DO IT

WHAT PEOPLE ARE SAYING ABOUT US